Monday, March 17, 2008

metaDRAMA: Now There's No Excuse

This just in:

The new musical PASSING STRANGE, which opened on Broadway at the Belasco Theatre (111 West 44th Street) on February 28th to rave reviews, will offer a new $25 day-of rush ticket to anyone interested to the new musical which USA Today calls "truly unlike anything you've seen on Broadway," as well as the chance to win show merchandise and the opportunity to text a review of PASSING STRANGE into the show's official website ( at each and every performance!

The $25 day-of rush ticket will take the place of the previous "Youth ticket," which stipulated you must be 25 or younger to purchase a ticket. With the new $25 day-of rush ticket, anyone interested may purchase tickets (limit 2 per customer) at the Belasco Theatre (111 West 44th Street) Box Office the day of the performance (subject to availability). Ticket locations will be throughout the theatre, including prime orchestra locations.
In other words, now you have no excuse for not seeing Passing Strange. It's already clear that Passing Strange is a young, hip, vibrant show, unique in its stubborn charm to Broadway. This incentive carries that energy on by making Broadway really accessible to anyone passing through -- in the neighborhood and want to see something? For little more than twice the cost of a movie ticket, now you can. And because it's day of, you can even plan ahead, which is great for people who are touristing. I'll be keeping my eyes on the attendance charts to see if this actually fills the house: critically acclaimed Journey's End couldn't get butts in the seats . . . maybe a "we'll cut prices until we fill the house" policy is what it takes. (Though I'm skeptical of the other part of this initiative, a "text us while at the show and we might give you a prize" because, well, don't we want people to stop texting at the theater?)


Steve On Broadway (SOB) said...


Appreciated learning this great news from you earlier today. I've posted a link back over to your story.

I just hope not everyone waits until the day of to get their tickets. This show deserves a much larger audience. I don't regret for a minute paying $100 for my ticket. It was worth the ride.

Aaron Riccio said...

Hey, I'm happy to have broken something. But rather than read into this as everyone waiting until day of to get their tickets, how about spinning it as a really accessible way for theatergoers to be repeat offenders of this steal of a deal? (Take that, soul-sucking lottery!)

Steve On Broadway (SOB) said...

Aaron, I agree completely that it makes theatre truly accessible - almost as much as what Signature accomplished with its $20 ticket pricing.

Esther said...

I'm seeing this a week from Thursday, for a bit more than $25. I used the Playbill discount code, so I'm saving a little money at least!

I think this is a case where the blogging buzz really had an impact, for me anyway. I wasn't all that interested in Passing Strange until I started reading the raves my fellow bloggers. All of those reviews played a big role in my decision to see it. If it had just been the print critics, I'm not sure I would have done it. But there's just a passion and enthusiasm that comes across in blogging. And now, I'm pretty psyched!