This just in:
The new musical PASSING STRANGE, which opened on Broadway at the Belasco Theatre (111 West 44th Street) on February 28th to rave reviews, will offer a new $25 day-of rush ticket to anyone interested to the new musical which USA Today calls "truly unlike anything you've seen on Broadway," as well as the chance to win show merchandise and the opportunity to text a review of PASSING STRANGE into the show's official website (www.PassingStrangeOnBroadway.com) at each and every performance!In other words, now you have no excuse for not seeing Passing Strange. It's already clear that Passing Strange is a young, hip, vibrant show, unique in its stubborn charm to Broadway. This incentive carries that energy on by making Broadway really accessible to anyone passing through -- in the neighborhood and want to see something? For little more than twice the cost of a movie ticket, now you can. And because it's day of, you can even plan ahead, which is great for people who are touristing. I'll be keeping my eyes on the attendance charts to see if this actually fills the house: critically acclaimed Journey's End couldn't get butts in the seats . . . maybe a "we'll cut prices until we fill the house" policy is what it takes. (Though I'm skeptical of the other part of this initiative, a "text us while at the show and we might give you a prize" because, well, don't we want people to stop texting at the theater?)
The $25 day-of rush ticket will take the place of the previous "Youth ticket," which stipulated you must be 25 or younger to purchase a ticket. With the new $25 day-of rush ticket, anyone interested may purchase tickets (limit 2 per customer) at the Belasco Theatre (111 West 44th Street) Box Office the day of the performance (subject to availability). Ticket locations will be throughout the theatre, including prime orchestra locations.